Working to a clients brief is part and parcel of commercial photography but what happens to the images after the shoot?
Can you use them to get more work via your website, Facebook page or Instagram page?
How do you ensure your models are aware their image may appear online promoting your business?
Contracts and model release forms are key here.
What is a contract? The Law Society of NSW has some great information on contracts.
Did you know verbal contracts are usually enforceable? It is often best to have a written contract to avoid misunderstanding.
What is a model release? A document that forms an agreement between you and your model generally stating that they (the model) are aware that their image may be used by you (the photographer) to promote your services via advertising, website or social media etc.
Here is an example of a model release form from the AIPP.